Ultra Foodies and Your Business

How are you dealing with the Fooderati?

There are a world of options for Foodies out there. We know you’re keeping up– what are your strategies? Photo from the Catersource PURE Sensation party.

At the beginning, middle and end of the day, we’re all here for the food. The business is great, the people are wonderful, the event design is gorgeous, the service is flawless… but our business is centered around food. And as we all know, over the past decade, consumers of food and service have become way more educated about what they’re eating, why they’re eating it and, above all else, how it tastes. In restaurants, high-end dining has lost its stuffiness, and selling great street food is as desirable as eating somewhere that’s earned four stars. And all of this affects our customers– they know what they want when they go to dinner, and they know what they want to be served at a catered event. For better or worse, the term for that sort of customer is a Foodie, and they’re an ever-growing portion of our clientele.

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Here comes the fair!

One of the tabletops at the Twin City Bridal Association’s Wedding Fair– I loved the combination of brown bottles with classy crystal and gold silverware.

It’s been a couple of weeks since I’ve updated the Catersource Carvings blog– and I’ve been itching to get back here! The past couple of weeks were filled with putting the finishing touches on our March/April Outdoors issue, which will arrive in your mailbox the week of April 6. Some fun additional content from that issue will be up on Catersource.com over the course of the next couple of weeks, but for the moment, I’m getting started on our next issue: Weddings!

To prepare for the May/June Weddings issue, on Sunday I went to the Twin Cities Bridal Association’s Wedding Fair at the Minneapolis Convention Center. I’ve gotta admit, I’ve already been in a Wedding State of Mind this year– I’m flying to at least three different states over the course of the year to witness friends and family tie the knot — so I’m anxious to see how the materials for the May/June issue will materialize in their ceremonies and receptions. In the meantime, it was a blast browsing the fair and seeing what’s offered locally. This fair occurs three times a year, ready for new brides within a couple of months of the moment they begin planning.

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Catersource Blog Roundup: Let’s see what you had to say

One of the many awesome ideas from Catersource– as a publishing enthusiast, I’m loving the very romantic menu-as-frontispiece.

Hello from Minneapolis! It was a lovely, sleepy quiet weekend, but I’m back in the saddle, compiling my notes and getting all of the amazing things I learned ready for the coming year. You’ve probably been decompressing too, organizing your spreadsheets of tips and sharing what you’ve learned with your staff. And some of you have already compiled what you learned from the Conference & Tradeshow and shared it with your online readers. Here are all of the blog posts I’ve been able to find on 2012’s Catersource Conference & Tradeshow at Caesars Palace in Las Vegas.

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